18 Nov 2022
The Road To 10k on TikTok
Kuda has reached 10,000 TikTok followers! To celebrate, we wanted to do something extra special… Here's our top 5 moments from the road to 10k!
TikTok has exploded in popularity over the past few years, and we just couldn’t miss out on the action! In April 2021, we
set up our TikTok channel and started posting. Over time, this has become one of our favourite ways to connect with customers
and has allowed us to create some of our most fun and interactive content ever.
Now, as of September 2022, we have managed to reach 10,000 followers!
We knew people would be excited about this product, but nothing could quite prepare us for this level of popularity. Excitedly, we watched the views climb from 1k, to 100k and now to over 500k! The likes, comments, and, of course, the follows began to pour in.
We also teamed up with Becky Giles
(@beckygiles), supplying her with her very own set of baby shark air horns. She
did a video on them too, tagging us so that her fans could find our page, which
also was a huge help in increasing our follower count!
We wanted to do something extra special to celebrate hitting 10,000 followers, so we all got thinking and came up with our most challenging social media project yet…
10 videos, 10 days, 10k.
Yes, that’s right. 10 days straight of Kuda TikTok’s including new series’, challenges, and plenty of truck content. We had so much fun creating, filming and editing our 10k videos that we thought we’d recap some of our favourite and most memorable moments of our journey here on the blog.
In no particular order, here are our 5 top moments from our 10k journey!
1. Tour Of Kuda UK HQ
After doing a voice over TikTok tour of the Mix in the past, we thought a similar video of our own HQ would be a great way to celebrate 10k. We loved letting our followers get an insight into what goes on behind the scenes and where everything takes place here at Kuda; from where parts are constructed and installed, to where trucks are stored, and even to where we film videos.
This TikTok is especially important to us, because Kuda will soon be undergoing a huge change when we open up our brand-new unit in Needham Market in the near future. This will allow us to expand our footprint and create even more space for our operations. We’re so excited to take our followers along on that journey with us!
2. Tim's Day In The Life
To give our viewers as much variety as possible, we tried to include a range of content we had never tried before. This day in the life video followed Tim- our Commercial Director- throughout his day, from waking up, to heading home. This was something we'd never tried before, and we feel like it really gave a good behind the scenes glimpse into a busy day working at Kuda.
We've really been enjoying mixing in more personal content with our truck related content, and letting our viewers learn a little more about us!
3. Airhorns Product Spotlight
Our range of airhorns are some of our most loved products at Kuda, and we always love getting to show them off. For this particular TikTok, we took the Baby Sharks, the Black TGV’s, the Hadley Round Airhorns, and the Horn Blasters and set dynamic clips of each product to music.
We love having the opportunity to get creative with how we show our products, and short, snappy TikTok’s, and this one was really fun to film and edit!
These airhorns are some of our best sellers and you can find out more about all of them on our website.
4. Delivering a Mercedes Actros L
During our 10k Journey, Tom and Millie had the opportunity to get some very unique TikTok content by recording the process of delivering a completed Mercedes Actros to a customer. After the team equipped the truck with an ADR kit and a number of driver essentials (including one of our very own TruckChef Microwaves!), Tom and Millie headed off across Suffolk to deliver it, stopping off at the Orwell Bridge to get some stunning pictures during their travels.
We had never done a video like this before, and it was an interesting experiment. Luckily, doing something different paid off and the TikTok did well; we would love to create more content like this in the future!
5. Getting Our Followers To Control Our Day
In another experimental new video style, Millie and Ruby asked our Instagram followers to vote on polls to control their day. These choices ranged from work related issues such as what we should feature in our weekly Wishlist, to more personally impactful decisions such as what TuffStuff workwear Millie and Ruby should wear.
For this TikTok, we were lucky enough to get back to The Mix and visit their on-site café, Cabbages and Kings, where we allowed our followers to select the food we would eat. Cabbages and Kings has an extensive menu of excellent food, including pancakes, toasties, jacket potatoes and more! Even better, all proceeds go straight back into The Mix to help young people reach their full potential. We tried their delicious pancake stacks and brought some cakes back to the office- an excellent day all round!
Summary:
In conclusion, our 10k journey was both fun and rewarding, and we are so grateful for the success of our TikTok this year. Here's to many more followers, and plenty more fun videos!
